Etelos Goes Public !!!
Posted by ahmadster at April 30th, 2008
A Bit More “Orange” Please - Part II
Posted by ahmadster at April 25th, 2008
I saw this blog post today and I thought it was funny.
“This picture doesn’t do the Etelos shirt justice, it’s an incredibly bright orange color - something to go hiking in perhaps? It would definitely keep you from getting accidentally shot.”
Apps On a Plane (AOP) at Web2.0 Expo in SF
Posted by ahmadster at April 25th, 2008
“Etelos demonstrating their Apps on a Plane product with commercial passenger aircraft seating. ”
The marketing team did a very good job setting up the product.
What’s Blogging?
Posted by ahmadster at April 21st, 2008
What made blogging popular? What changed from the days when blogging was not known? The internet has been around much longer than blogging has, yet blogging is a relatively recent phenomenon.
The trigger is differentiation. It is the same thing that made us drop $5 for a cup of coffee at Starbucks as we abandoned Dunkin Donuts and their fried carbohydrates. They both served coffee, but if Dunkin Donuts started charging that much for their coffee we would not have bought it. We knew what coffee was and have come to expect it in a certain style and environment. Starbucks weren’t really selling coffee, they were selling something else. They were different. In our minds, it’s was not coffee as we expected it.
But there was one more trick; the moniker. Starbucks didn’t call it coffee, joe, or -even the exotic favorite- java. They called it something else. Indeed, I didn’t know what a Latte was until I had tried it.
Blogging, is the moniker that stipulated the experience we expected when we “blog”. Along with the environment that blogging software provided, these two innovations made blogging what it is today. Before, a person would “publish” content on a “website” that was run by a “webmaster”. You had to be cool, proper, or otherwise straight-up interesting for your thoughts to be “published”.
But now, those layers of complexity have been peeled off. You just be yourself, relax, say what you may. Your posts needn’t conform to any editorial style or a webmaster’s timeline. And that is a different experience that has a different name; a different moniker. That is the differentiator.
How could this post be useful to you? Think about what you are producing, is it different? should it be? should it go by a different name?
